The world as design.pdf

The world as design PDF

Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.Otl Aichers writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilized culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitutes on offer.Otl Aicher likes a dispute. For this reason, the volume contains polemical statements on cultural and political subjects as well as practical reports and historical exposition. He fights with productive obstinacy, above all for the renewal of Modernism, which he claims has largely exhausted itself in aesthetic visions



ISBN 9783433031179
AUTOR Otl Aicher
DATEINAME The world as design.pdf

World Design Weeks is a network for design weeks and festivals around the globe. Our mission is to elevate the global conversation, understanding, education and connection of people with design. Watch The Brave New World of Design Videos … On Tuesday, April 21, 2020 on @designmilk IGTV, we launched a day of talks called “The Brave New World of Design”.Experts in every aspect of design, architecture, creativity and business weighed in on how life might be different after COVID-19.

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